With its strict criteria, 13 product categories and clearly defined procedures, NATRUE offers industry and consumers a valuable and transparent way to differentiate truly natural and organic cosmetic products from those which only pretend to be so.
Whether organic rose oil, face cream based on natural cosmetics or other natural products: As a manufacturer of cosmetics, you and your customers benefit from the NATRUE label. SGS INSTITUT FRESENIUS Austria GmbH is your competent certifier.
Further information on the NATRUE certification process can be found on the NATRUE website. All NATRUE certified products can be found in the database on the website natrue.org.
NATRUE aims to help consumers identify products that have undergone effective and thorough assessment of their natural /organic status.
Unlike its competitors, NATRUE splits cosmetics into 13 very specific categories.
To display the NATRUE logo on a range of cosmetic products, at least 75% of all individual products must be NATRUE certified.
Certification of individual products is not allowed in order to avoid greenwashing. This means that consumers can trust that a NATRUE certified product is truly natural/organic and it is not a claim based on just one product in a series.
Depending on the type of product and the certification level, NATRUE sets clear minimum quantities of natural ingredients and a maximum of near-natural ingredients in order to obtain a NATRUE certificate. The NATRUE standard distinguishes between the following types of ingredients:
Natural ingredients:
Unmodified, obtainable only by physical processes or fermentation.
Derived natural ingredients:
These can be the result of permitted biotechnological processes or chemical reactions such as hydrolysis, saponification, neutralization or esterification on exclusively natural substances.
Nature-identical ingredients:
The use of nature-identical ingredients that occur in nature but have been reproduced in the laboratory is strictly limited to ingredients such as preservatives and pigments listed in Annex 2 and in Annex 4 of the NATRUE criteria.
Natural cosmetics certification, NATRUE’s foundation standard, defines which ingredients are permitted in a product, and how they may be processed. Per product type, there is a guaranteed threshold for natural ingredients and a cut-off level for derived natural substances. Products certified to this level may also contain organic ingredients.
In addition to meeting the requirements of natural cosmetic, organic cosmetics must be composed of at least 95% of natural ingredients that originate from controlled organic production and/or controlled wild collection. Compared to the second level, higher levels of natural ingredients and lower levels of derived natural ingredients are required.
The certifier verifies your product formulation’s compliance with the criteria on the basis of documentation provided by the applicant, this must include, amongst other documentation:
- Product and brand name
- Information about the production site
- Quantitative formulation
- Raw material documentation including proof of origin, production process,
- Confirmation that the raw material has not been irradiated and is not genetically modified
- Envisaged export countries
A certifier’s audit, at the production site, must be completed within six months after finalising the document check.
It will verify the certified products’ compliance and the complete traceability of the raw materials. Within one year of the audit date, additional products may be certified, without a new production audit.
Certification is valid for two years, after which recertification (following the above process) is required
NATRUE certification is a private certification standard based on the EU Cosmetics Regulation 1223/2009.
All cosmetic products, whether NATRUE certified or not, must comply with EU Cosmetics Regulation 1223/2009 or other applicable legislation, depending on the market in which they are placed, to ensure that they are safe, effective and efficient without exception.
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